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Home » LinkedIn Marketing – 8 Reasons It’s the #1 Channel for B2B Advertising b to b digital marketing

LinkedIn Marketing – 8 Reasons It’s the #1 Channel for B2B Advertising b to b digital marketing



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Discover 8 reasons why LinkedIn Marketing is killer for B2B advertising.

Tips Discussed in Video:

1) Nearly 500 million professionals listed. Essentially nearly every major player at each legitimate business is listed on LinkedIn

2) Target professionals with pin-point accuracy – Industry, Company Size, Company Name, Job Title, Job Function, Job Seniority, Years Experience, Schools, Degrees, Fields of Study, Skills, Age, Gender, Location/Geo-Targeting and even LinkedIn Groups which people join based on various topics.

3) Example – say you sold a product or service to business owners of contracting companies over 20 employees located in Colorado. You could target exactly that and run your ads.

4) Sponsored content ads – which shows up in people’s LinkedIn feeds and various places like LinkedIn groups based on your targeting (can have articles, images, videos, etc..). These have the ability to drive somebody to a landing page or submit a pre-populated Lead form instantly. Charged per click, generally $5-$10 per click. We’ve seen 10-15% conversion rates making the cost per lead around $50-$100 per conversion.

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5) LinkedIn Inmail – more intimate connection. Sent to people’s LinkedIn Inmail box and email with chance to reply/connect to your message or call-to-action. Charged per send. Generally around $10-$15 per send and can have a high conversion rate with a good message. As high as 20-25%. Cost per conversion ranges between $50-$100 on average.

6) LinkedIn Display & text ads – banner ads through platform shown to targeted audience.

7) LinkedIn Retargeting ads – setup pixel on your website to capture website visitors and tell LinkedIn who’s in your list to advertise to.

8) Can set daily budgets and lifetime budgets to stay within budget.

Bonus Tips –
1 – Give it time: 10 pieces of content/ads seen before converting
2 – Optimize and refine based on results
3 – A/B test different content/ads and call-to-actions
4 – Cross-channel advertising & Ret – run ads on YouTube, Google, Facebook and more
5 – Integrate with your CRM and setup email automation
6 – Use a Multi-Channel marketing platform like Marketing 360

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Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

#linkedlnMarketing #MadwireMarketing #AdvertisingTips

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

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LinkedIn Marketing - 8 Reasons It’s the #1 Channel for B2B Advertising

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31 thoughts on “LinkedIn Marketing – 8 Reasons It’s the #1 Channel for B2B Advertising b to b digital marketing”

  1. Great information! I just took on the role of Marketing Manager for my company (from a sales role), so this video was really helpful to better understand LinkedIn marketing options!

  2. I've been helping clients to grow their network and get in front of the right people using LinkedIn, we work with B2B companies and I want start my own business helping B2B startups to unleash the power of LinkedIn and a well thought-out strategy to understand and hit their target market, do you guys think this may help some folks in that field or any other?

  3. Great content, a lot of the keys points mentioned int he video are pretty spot on. Although, I havent had to do to much marketing on linkedin as the majority of my clients are B2C, this information rang true. Good content. Keep it up. Im trying to increse my subs for my channel related to marketing here in miami. Check me out if you have a chance 🙂

  4. I'm not sure about the frequency should be around 10 at the minimum for a person to convert. To my experience, if a person is still not converted after 3 to max 5 times being exposed to an ad, meaning the offer is not attractive enough or irrelevant, and likely zero chance she'll convert.

  5. As someone who teaches college marketing, I think this video's information is excellent. The presenter makes a very strong and reasonable case for using LinkedIn, providing numerous tips supporting this thesis.

  6. Great information maketing 360 🙂
    Plz make more video's on B2C n B2B marking on diff social Media platforms n hw for stay in Connected with the audience for a long term.
    Would love to watch it.

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